Sales team plays a crucial role in running a business successfully and generating revenue. However, 87% of your employees are disengaged at work, which eventually turns into real cost barriers for organizations – poor performance, high turnover and low morale. Thus, it not only becomes important for the employers to keep their sales team motivated and energized but also keeps their morale boosted. The conventional approach for this would be to offer high incentives – do this and get this much money, trips, car etc. in addition to your current salary. But the problem with this approach is that it works only for a short period of time.
But this doesn’t mean there isn’t any way to get the required work done from your sales team and simultaneously keep them motivated. In this article, we are going to share the top 3 tried and tested ways to boost the energy levels of your employees and increase your business revenue.
Get Creative With Rewards
The problem with the traditional method is that your star employees often run away with the prize. Due to which your core performers don’t even try to achieve the set target and push themselves. However, this way you never get to know how much potential your core performers have and what they can do for you and your business.
A recent study encourages employers to design the contest in such a way that both your star employees and core performers get a fair chance to win it and push themselves to try to win it. As an instance, you can award your top performer with a family weekend getaway and award a good amount of incentive to your core performers.
Give Recognition Publicly and Generously
Who doesn’t like appreciation especially at work? Well, everybody does! You can use this universal fact to make your top performing employees feel important and motivated. Moreover, your star employees may have won tons of rewards, so they may value recognition over money. Also, appreciation and recognition is a fair and unbiased way to make them happy and motivated.
Set Daily, Weekly, and Monthly Goals
Employers need to understand that people are different and different people are motivated in different ways. Some are motivated by money. Some are motivated with contests. Some people like to be acknowledged in public while others are driven by quota achievement. Thus, bringing the same awards and contents on the table can bore some of them and often demoralize them instead of motivating.
Thus, it is often recommended to set daily, weekly and monthly goals that will encourage your employees to work hard to achieve what they like.
The sales team is imperative for your business success and not keeping them motivated and energized will only make your business lose a lot of revenue.